When I taught early elementary grades, I loved collecting stuffed animals and anything that had to do with an author’s picture books. I still have a Very Hungry Caterpillar baby rattle that served a dual purpose–for my baby but also to bring to my kindergarten class when we read the famous book.
However, NOW, anyone can make their own fabric characters to go along with their picture books. I just discovered this on two blogs today. First, are you familiar with Joyce Wan’s bright, colorful, and simple illustrations? She has taken her adorable cupcake character and made her own fabric using a site called Spoonflower. Check out her pillows to go with her books here. And then check out her fabric which she designed here.
Second, the U.K. publisher, Nosy Crow, has a new picture book titled Shifty McGifty and Slippery Sam. Look at how illustrator Steven Lenton is marketing his book! Incredible! He, too, designed his own fabric and made those adorable gift cushions to go with the book. Awesome marketing! I love the flyers, too.
A writing friend just alerted me to illustrator Paul O. Zelinsky’s Spoonflower page here. You can see his fabric for his popular picture book Z is for Moose. He has a shirt made from his fabric of characters.
So I’m making mental notes of these neat things for someday when I have a cute character in a book. Plus, I have a mom who sews!! In the meantime, I enjoyed browsing at Spoonflower. You can design your own fabric, wallpaper, decals, and gift wrap. I even saw Lego fabric. My son would love that.
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May 1, 2013 at 9:57 am
Romelle Broas
Tina, your baby is so adorable! Thanks for sharing this wonderful marketing idea. Love the onesie and plush pillows on Joyce’s blog.
May 1, 2013 at 4:34 pm
tinamcho
My baby is now 10 yrs old, Romelle! Yes, Joyce’s stuff is cute!
May 1, 2013 at 10:11 am
viviankirkfield
Tina…I finally subscribed to your blog…can’t believe I hadn’t done that before.:) What a super way to market a picture book…thanks for sharing!
May 1, 2013 at 4:33 pm
tinamcho
Thanks for subscribing, Vivian. I’m keeping this strategy in mind for the future.
May 1, 2013 at 11:23 am
Jarm Del Boccio
What a great idea, Tina! I’m going to bookmark this under “Promotion”. Thanks!
May 1, 2013 at 4:33 pm
tinamcho
Thanks, Jarm. I thought this was adorable.
May 1, 2013 at 4:50 pm
Cathy Ballou Mealey
Huge Joyce Wan fan…
Also, so you know Sarah Jane? http://shop.sarahjanestudios.com/
May 1, 2013 at 7:31 pm
Tina Cho
Thanks for sharing, Cathy. Sarah’s illustrations and fabric are very nice, too!
May 1, 2013 at 4:57 pm
Carrie Finison
This is a great idea, Tina! I can just picture your cute hamster baby rattle.
May 1, 2013 at 7:31 pm
Tina Cho
Haha, Carrie! That would be something!
May 4, 2013 at 8:51 pm
Hannah Holt
I’m with Carrie. Hamster rattles would rock!
May 5, 2013 at 4:09 am
tinamcho
They would be cute, huh!
May 1, 2013 at 5:35 pm
jacquesartandbooks
Fabulous blog Tina, I am a fan 🙂 I also bookmarked the link to spoonflower thanks for the heads-up.
May 1, 2013 at 5:58 pm
tinamcho
Thanks, Jacque! I hope to use them in the future, too!
May 1, 2013 at 5:50 pm
teresarobeson
I love Spoonflower! I uploaded some of my illos there. Your son was so adorable as a baby! I’ll bet he’s still a cutie-pie at the age of 10.
May 1, 2013 at 5:59 pm
tinamcho
You’ll have to send me your link, and I can add them in my post.
May 2, 2013 at 5:42 am
Laura S.
That is one CUTE baby! Thanks for this fun and inspiring post. I’m definitely bookmarking it so I can refer to it for inspiration as I think about marketing my own picture book down the road.
May 2, 2013 at 6:20 am
Tina Cho
Thanks, Laura. That baby Anna is now 10 yrs old! Glad this post might inspire some fabric design of your own! I can envision a Noah’s Ark nursery set!
May 2, 2013 at 3:11 pm
Kelly H-Y
Such a great tip … thanks so much for this post!
May 2, 2013 at 3:23 pm
tinamcho
You’re welcome, Kelly. Hope you can use it in the future!
May 3, 2013 at 1:53 pm
Tracy Campbell
I love this post, Tina. And I checked out all the links. Super ideas. 🙂
May 4, 2013 at 12:10 am
tinamcho
That’s sweet of you, Tracy. Thanks. Do you sew?
May 4, 2013 at 8:15 am
Tracy Campbell
I do, but haven’t in years. I mostly created quilts for our home. Thanks for asking. 🙂
May 6, 2013 at 1:55 am
Steven Lenton
Thank you for your very kind words about Shifty McGifty and Slippery Sam – it was such fun designing all the cushions, flyers etc!
May 6, 2013 at 2:05 am
tinamcho
Wow! Thanks so much for stopping by. Your work is awesome.
May 17, 2013 at 6:50 am
http://theresamilstein.blogspot.com
What an adorable onesie!
May 17, 2013 at 3:51 pm
tinamcho
Thanks, Theresa!